This video by Jason Russell, founder of Invisible Children, that “aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice” has become the most viewed video ever posted on youtube. But “this overwhelming pop is unlikely to ever happen this way again”, says Seth Godin.
Four things progressive brands of today can learn from this.
Finally, after considering the Indian market for decades, Starbucks is soon opening its first store in India. Last week it signed a deal with TATA Global Beverages Ltd. as an equal joint venture. As coffee drinking has doubled since 1990s among Indian middle class youth, it was only the matter of time before Starbucks jumped into Indian market. Now they have announced their arrival, we are waiting to see how they approach the market which is dominated by Café Coffee Day, the country’s largest cafe chain with about 12,00 stores.
Last week, I created this poster for CT. It contains icons of things CT employees require to operate, such as safety gloves, belts, jackets, boots, trolleys, trucks, vans, road, employees themselves as human resource and a structure of activities.
In a brand led corporate world, sometimes a good brand image is not enough to be successful and sustainable. To stay ahead of competitors, companies need to know and do much more than creating a positive brand image
Facebook        Twitter        Google+        Tumblr        Medium        RSS        E mail